Reviewed · STRATFORD UPON AVON TOURS
River Avon Gin Tasting Cruise
The best part of this experience is the pairing of local gin with Stratford’s river views. You cruise upstream during the tasting, then relax with a gin and tonic as the boat passes under the bridge and heads downstream toward the Royal Shakespeare Theatre and Holy Trinity Church.
I like the useful mix of three guided samples and a full drink to finish, plus the souvenir tumbler you take home. I also like the friendly tone. Pete and the team keep the talk light and informative, with plenty of humor according to the feedback. The main thing to consider is the short one-hour format: it gives you a pleasant taste of the river and the distillery, but not a long sightseeing cruise.
Key points to know before booking

- Three Shakespeare Distillery samples: The tasting gives you a guided introduction to the distillery’s craft gins rather than only serving one drink.
- A 25 ml gin and tonic is included: Your final drink comes in a souvenir tumbler that you can take home.
- The river sightseeing comes after the tasting: The boat travels upstream during the gin talk, then returns downstream past Stratford’s major riverside sights.
- Pete and the team set a relaxed tone: The guides are informative, friendly, and known for using humor during the talk.
- Designated drivers have an alternative: You can request a Stratford Gin miniature instead of the gin and tonic.
- The cruise is for adults only: Children under 18 cannot join.
Why this cruise works so well in Stratford-upon-Avon

Stratford-upon-Avon is easy to associate with Shakespeare’s birthplace, theaters, and historic streets. This cruise gives you a different view of the town. From the River Avon, you see the riverside side of Stratford, with the water carrying you past some of its best-known sights.
The gin makes the trip feel more like an activity than a simple boat ride. You are not just sitting back and watching the banks pass. During the first half, a guide talks about gin and leads you through three Shakespeare Distillery samples. That structure gives the hour a clear rhythm: learn, taste, then relax with a drink.
I think this format suits you if you want something social and easy to fit into a Stratford visit. The cruise lasts 60 minutes, so it does not take over your afternoon or evening. It also works well as a celebration. One person booked it for a wedding anniversary and found it a fun change from a standard meal or sightseeing stop.
The mood is not formal. You should expect a friendly presentation rather than a serious spirits class. That is a strength if you want useful information without a stiff lecture. If you are looking for a long, detailed distillery tour with production rooms and a large selection of spirits, this is a more limited experience.
More Food Tours in Stratford Upon Avon:
- Shakespeare Distillery Tour & Tasting (Gin & Rum)
★ 4.8 · 69 reviews - Gin Tasting at Judith’s, Shakespeare Distillery
★ 5.0 · 6 reviews - From Edinburgh: Scottish Highlands Tour with Whisky Tasting
★ 4.8 · 628 reviews
Meeting the boat beside the River Avon

The meeting point is the grass bank between the boathouse and the pedestrian Tramway bridge. Allow yourself enough time to locate this spot before the scheduled departure, especially if you are unfamiliar with the riverfront.
The cruise runs on selected weekend dates, with departures listed at 4pm and 6pm. Those times make sense for the experience. The 4pm sailing can fit into an afternoon of sightseeing, while the 6pm trip gives you a pleasant early-evening option before dinner.
The activity is conducted in English, and a live guide leads the talk. The supplied information does not give a fixed group size, so you should not book this expecting a private tasting. It is best understood as a shared boat outing with a social atmosphere.
The boat returns to the Boathouse on Swan’s Nest Lane after the circuit. Since the cruise begins and ends at the same general riverfront area, you do not need to arrange transport between separate departure and arrival points.
Three Shakespeare Distillery gins while heading upstream

The first half of the cruise is the tasting portion. As the boat moves upstream, the guide gives a short talk on gin and pours three samples made by Shakespeare Distillery.
This is a good way to approach gin if you know the basic gin and tonic but have not spent much time comparing different styles. Three samples let you notice differences between spirits, while the guide explains what you are drinking. The talk also covers gin pairings, an especially useful detail if you enjoy choosing mixers or planning drinks at home.
The tasting is guided, but the available information does not specify the names or exact styles of the three gins. That is worth noting. You can expect a clear introduction to the distillery’s spirits, but you should not book this with the expectation of a detailed technical tasting sheet or a large flight of samples.
The pace should feel manageable. You are tasting three spirits during a moving cruise, not rushing through a crowded bar. The guides have been praised for being informative and light-hearted, which matters here. A talk about botanicals and pairings can become dry quickly, but humor helps keep the group involved.
Pete is named as one of the people who helped make the experience enjoyable, along with the rest of the team. The feedback points to a warm hosting style, with information delivered in a relaxed way. You will likely get more from the tasting if you listen for the practical points about pairings rather than treating it as a simple series of drinks.
The gin and tonic finale in a take-home tumbler

After the three samples, you receive a Stratford Gin and tonic with a 25 ml single measure. It comes in a souvenir glass tumbler, and the tumbler is yours to take home.
That final drink changes the feel of the experience. The samples are part of the guided learning, while the gin and tonic is your chance to settle in and enjoy the river without taking notes or comparing flavors. You can raise the glass to the captain and crew as the boat continues its route.
The souvenir glass adds real value, particularly if you enjoy small travel keepsakes that you can use at home. It is more practical than a paper ticket or a logo card, though you will want to handle it with care during the trip.
If you are driving, you do not have to choose between drinking and joining the cruise. Designated drivers can take a Stratford Gin miniature instead of the gin and tonic in the souvenir tumbler. That is a thoughtful option, although the information does not say whether the miniature comes in the same type of glass. Ask the crew if that detail matters to you.
You can also buy bottles of gin on board, with a 10 percent discount. This is useful if one of the samples becomes a favorite. It saves you from searching for the distillery later, and the discount gives the purchase a little extra value. Still, you do not need to buy anything else to enjoy the cruise.
A handful of other Stratford Upon Avon outings to weigh up
- The Sinister Side of Shakespeare’s Stratford Walking Tour
★ 4.8 · 547 reviews - Stratford-upon-Avon: Shakespeare’s Birthplace Ticket
★ 4.6 · 476 reviews - Stratford-Upon-Avon: The Famous Walk Talk Show
★ 4.9 · 342 reviews - Stratford-upon-Avon:City Sightseeing Hop-On Hop-Off Bus Tour
★ 4.4 · 296 reviews
The downstream views: bridge, theater, and church

Once the tasting ends, the boat heads back downstream. This is the sightseeing half of the experience, and the route includes some of Stratford’s most important riverside views.
The boat passes under the bridge before opening up views toward the Royal Shakespeare Theatre. The theater is one of the defining sights along this part of town, and seeing it from the river gives you a useful sense of how closely Stratford’s cultural center sits beside the Avon.
You also pass Holy Trinity Church, known as Shakespeare’s burial place. The river view does not replace a visit to the church itself, but it gives you a calm outside perspective before or after exploring the town on foot.
This is not a long guided history cruise, and you should not expect an extensive commentary on every building along the bank. The focus is gin, with sightseeing woven into the return journey. For me, that balance is right for a one-hour activity. You get a few memorable views without spending the entire time listening to facts.
The later part also gives you space to enjoy the setting. After the tasting, you can simply watch the river and the town slide past while finishing your drink. On a sunny summer evening, this is likely to be the most relaxing part of the hour.
Is $47 a fair price?

At $47 per person, the price is not just paying for a boat seat. It includes a 60-minute River Avon cruise, three guided gin samples, a 25 ml Stratford Gin and tonic, and a souvenir glass tumbler.
I see the value in the complete package, particularly if you would otherwise pay separately for a river cruise and a drink tasting. The experience also includes a live guide, rather than leaving you to sample the spirits without context. The bottle discount can add further value if you plan to buy a full-size gin afterward.
The price will feel less attractive if you do not drink gin or if your main goal is sightseeing. A standard river cruise may be a better choice for someone who wants more time on the water and less focus on spirits. This activity is designed around the tasting, so that is where much of the cost and attention goes.
The souvenir tumbler helps justify the price for some people, but it should not be the main reason to book. The strongest value comes from the combination of a hosted tasting and a scenic cruise in one short outing.
Who should book this experience?

I would recommend this cruise to adults who enjoy gin, relaxed group activities, and a small amount of sightseeing. It works particularly well for couples marking an occasion, friends looking for an unusual evening plan, and visitors who have already seen Stratford’s main streets and want a different view of town.
It is also a good pick if you want something that feels social but not physically demanding. You do not need to plan a full day around it. The 4pm and 6pm departure options make it easy to connect with other plans, though you should check the available weekend dates before building your schedule.
Designated drivers can still join, which makes it practical for a group arriving by car. The miniature replacement keeps the experience inclusive without encouraging anyone to drink before driving.
The cruise is not suitable for children under 18. It also may not satisfy someone seeking a full distillery visit, a large tasting menu, or a long historical tour. The guide talks about gin, samples, and pairings, but the supplied details do not include a distillery production visit.
What the strongest feedback tells you
The most praised part is the hosting. The comments repeatedly point to friendly guides, an informative talk, and a good amount of humor. That tells me the tone is a major part of the experience, not a small extra.
The gin itself also receives strong approval. The samples are described as excellent, and the final drink gives you a proper serving rather than ending after three tiny pours. This is important if you want to taste spirits but still enjoy a full drink on the river.
Value comes up as well. An hour can sound brief, but the tasting, cruise, drink, and glass make the schedule feel full. You should still set your expectations correctly: this is a compact outing, not an all-day tour.
The one less enthusiastic rating still praised the fun group atmosphere and the guide’s information about gin and pairings. That suggests the main appeal is consistent even if individual tastes differ.
Practical details worth knowing

You can cancel up to 24 hours before the activity for a full refund. A reserve-now, pay-later option is also available, which helps if your Stratford plans may change.
Check the starting time and date carefully because the cruise runs only on selected weekend dates. The listed departure times are 4pm and 6pm, but availability should be confirmed when you book.
The activity is in English. Since the tasting forms a central part of the hour, you will get the most from it if you can comfortably follow an English-speaking guide.
Bring your attention to the route as well as the drinks. The best sightseeing comes during the downstream return, when you pass under the bridge and see the Royal Shakespeare Theatre and Holy Trinity Church. If you focus only on the tasting, you may miss the reason for taking the boat in the first place.
Should you book the River Avon Gin Tasting Cruise?
Book it if you want a short, good-value Stratford activity built around local gin, friendly commentary, and classic riverside views. The three samples, full gin and tonic, take-home tumbler, and one-hour cruise make a well-shaped package.
Skip it if you do not drink gin, need a child-friendly outing, or want a longer and more history-focused cruise. For everyone else, the 4pm or 6pm sailing offers an easy way to spend an hour, especially as part of a couples’ evening or a weekend in Stratford-upon-Avon.
FAQ
How long is the River Avon Gin Tasting Cruise?
The cruise lasts 60 minutes.
Where does the cruise meet?
The meeting point is on the grass bank between the boathouse and the pedestrian Tramway bridge.
What drinks are included?
You receive guided samples of three Shakespeare Distillery spirits, followed by a Stratford Gin and tonic with a 25 ml single measure.
Can I keep the glass used for the gin and tonic?
Yes. The gin and tonic is served in a souvenir tumbler glass for you to take home.
What can designated drivers receive?
Designated drivers may take home a Stratford Gin miniature instead of the gin and tonic in the souvenir tumbler glass.
Are gin bottles available to buy?
Yes. Bottles of gin are available to purchase on board, with a 10 percent discount.
What sights can I see from the boat?
The route includes views of the Royal Shakespeare Theatre and Holy Trinity Church, Shakespeare’s burial place. The boat also passes under the bridge during the downstream section.
Is the cruise suitable for children?
No. Children under 18 are not permitted to join the activity.
Can I cancel my booking?
You can cancel up to 24 hours in advance for a full refund. A reserve-now, pay-later option is also available.
New listings around Stratford Upon Avon
- Stratford-upon-Avon: Shakespeare’s New Place Entry Ticket★ 4.0 · 3 reviews
- Stratford-upon-Avon: City Walking Tour & Exploration Game★ 4.6 · 3 reviews
- London: Canterbury, Dover Castle, White Cliffs & Kent Trip★ 3.3 · 3 reviews
- Gin Tasting at Judith’s, Shakespeare Distillery★ 5.0 · 6 reviews
- A tour of Warwick with Queen Elizabeth’s secret lover★ 4.9 · 7 reviews
- Stratford-Upon-Avon: Private Walking Tour with Local Guide★ 4.9 · 11 reviews
- Cotswolds: One Day Cotswolds Walking Tour★ 4.9 · 12 reviews
- From Stratford-on-Avon/Moreton-in-Marsh: Secret Cotswolds★ 4.9 · 19 reviews
Stratford upon Avon Tours, compared.

The Sinister Side of Shakespeare’s Stratford Walking Tour
Read our review →
Stratford-Upon-Avon’s Town Walking Tour (10:30am & 2pm)
Read our review →
Shakespeare’s Schoolroom and Guildhall Entrance Tickets
Read our review →Browse the lists this tour appears in




